Brand: Bajaj

Owned by: The Bajaj Group

Design: Elephant Design

Design brief: ‘The logo represents the company’s new philosophy; dynamic, vibrant, exciting and confident.’

Logo release: January, 2004

Previous Logo:

Bajaj old logo

Hexagonal Bolt

The transformation of the hexagonal bolt head of the old Bajaj Auto Ltd. logo to a speeding bird is great. One of India’s leading engineering conglomerates, The Escorts Group, also uses a hexagonal nut in their logo.

escorts logo

Some people argue that the new Bajaj logo is inspired from a ‘rotated’ VW logo.

Recently, the font of the Prakash Jha movie: ‘RAAJNEETI’ reminded me of the logotype of ‘BAJAJ.’

Bajaj Electricals Ltd.

You can read Bajaj Electricals Ltd.’s logo re-design effort here in this blog.

Relevant links:

  1. Elephant Design: Bajaj — Brand Experience Case Study
  2. Rebrand: Bajaj Auto Limited
  3. Bajaj Auto brand image set for overhaul

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