Café Coffee Day

Cafe Coffee Day

Brand: Café Coffee Day

Owned by: The Amalgamated Bean Coffee Trading Company Limited (ABCTCL)

Design: Landor Associates

Design brief: ‘Relax and dialogue.’ Café Coffee Day’s new dialogue box brand identity introduced customers to the concept of social hub. Its walls, signage, and menus carried punchy lines such as “agree to agree,” “filled to the brim with laughter,” and “brew a froth moustache.”

Logo release: October, 2009

Previous Logo:

Cafe Coffee Day old logo

Relevant links:

  1. BusinessLine: Café Coffee Day gets new brand identity
  2. Advice on branding in India

2 thoughts on “Café Coffee Day

  1. The new logo clearly conveys the idea of ‘dialogue.’ Still, the one thing I liked in the previous logo is the ‘coffee stain like’ writing of ‘Café.’

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