Brand: Hindustan Unilever Ltd. (Formerly, Hindustan Lever Limited. — HLL)

Owned by: Unilever Plc.

Design: Wolff Olins and Newlyn.

Design brief: ‘Adding vitality to life. Following are the icons included in the logo: sun, hand, flower, bee, DNA, hair, palm tree, sauces or spreads, bowl, spoon, spice and flavours, fish, sparkle, bird, tea, lips, ice cream, recycle, particles, frozen, container, heart, clothes, wave and liquid.’

Logo release: February, 2007

Previous Logos:

Hindustan Lever Limited old logo

Unilever old logo

Relevant links:

  1. HLL is now Hindustan Unilever
  2. Unilever: Our icons
  3. Wolff Olins: Unilever case-study
  4. Newlyn: Clients — Unilever

One thought on “HUL

  1. The leaf shaped HLL logo evokes nostalgia.
    It appears that Unilever Plc. changed their logo in 2004. This logo change got reflected in India only in 2007.

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