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Logo and Logotype M

MindTree 1999

mindtree

Brand: MindTree

Owned by: MindTree Ltd.

Design: Chetan K.S. and Ray+Keshavan | The Brand Union

Design brief: ‘The logo demonstrates the organization’s DNA – Imagination, Action and Joy. The upward blue stroke signifies limitless Imagination. The red background symbolises Action, while the yellow dots are the bubbles of Joy.’

Logo release: August, 1999


Simple logo. In my opinion, the blue and red colors do not mix well.

Relevant link:

  1. India Today: Spastics Society of Karnataka designs logo for IT consultancy firm Mind Tree

By Anas KA

Designpreneur, UX Strategist, Design Blogger and Product Designer who is passionate in mentoring design teams. Writes at 'kikkidu.com,' 'UXpuli.com' and more...

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