Whenever I sit down to do a logo/identity design, I begin to wonder: “How did Landor come up with the erstwhile Lucent logo? What were they thinking? What was the design brief?”

The Lucent logo was brilliant, right?

Then I move onto some other logo whose designer is unknown to me. Then I search the internet to find more about the designer and the design brief. I spend a lot of time on this research.

As a result of all those searches over the years, I have compiled the logic behind some of the popular logos in this kiKKidu.com.


Anas K A

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