BRAND
Bajaj
OWNED BY
The Bajaj Group
LOGO DESIGN
Elephant Design
OFFICIAL DESIGN BRIEF
‘The logo represents the company’s new philosophy; dynamic, vibrant, exciting and confident.’
LOGO RELEASE
January, 2004
PREVIOUS LOGO
My Opinion
The old logo of Bajaj has some similarities to the Balsara logo.
The new logo of Bajaj works well on products as well as in 3D.
Hexagonal Bolt
The transformation of the hexagonal bolt head of the old Bajaj Auto Ltd. logo to a speeding bird is great. One of India’s leading engineering conglomerates, The Escorts Group, also uses a hexagonal nut in their logo.
Some people argue that the new Bajaj logo is inspired from a ‘rotated’ VW logo.
Recently, the font of the Prakash Jha movie: ‘RAAJNEETI‘ reminded me of the logotype of ‘BAJAJ.’
Bajaj Electricals Ltd.
You can read Bajaj Electricals Ltd.’s logo re-design effort here in this blog.
