B Logo and Logotype



Brand: Bajaj

Owned by: The Bajaj Group

Design: Elephant Design

Design brief: ‘The logo represents the company’s new philosophy; dynamic, vibrant, exciting and confident.’

Logo release: January, 2004

Previous Logo:

Bajaj old logo

Hexagonal Bolt

The transformation of the hexagonal bolt head of the old Bajaj Auto Ltd. logo to a speeding bird is great. One of India’s leading engineering conglomerates, The Escorts Group, also uses a hexagonal nut in their logo.

escorts logo

Some people argue that the new Bajaj logo is inspired from a ‘rotated’ VW logo.

Recently, the font of the Prakash Jha movie: ‘RAAJNEETI’ reminded me of the logotype of ‘BAJAJ.’

Bajaj Electricals Ltd.

You can read Bajaj Electricals Ltd.’s logo re-design effort here in this blog.

Relevant links:

  1. Elephant Design: Bajaj — Brand Experience Case Study
  2. Rebrand: Bajaj Auto Limited
  3. Bajaj Auto brand image set for overhaul

By Anas KA

Designpreneur, UX Strategist, Design Blogger and Product Designer who is passionate in mentoring design teams. Writes at ',' '' and more...

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