Brand: Seagate

Owned by: Seagate Technology

Design: Landor

Design brief: ‘We turn on ideas. The logo is inspired by rotating media and represents ideas and information in motion. This bold symbol places Seagate at the center of innovation, with ripples of ideas unfolding — ripples that represent the markets in which Seagate plays, and the ideas that Seagate brings to market.’

Logo release: March, 2003

Previous Logo:

seagate old logo

Relevant link:

  1. Seagate Case History: Landor