BRAND
CommBank (CBA)
OWNED BY
Commonwealth Bank of Australia
LOGO DESIGNER
M&C Saatchi and Re Agency
OFFICIAL DESIGN BRIEF
“With the work we are doing to reinvent the organisation around a new strategy and values, now is the right time to refresh the iconic diamond, making it lighter, brighter and more dynamic, and inject new meaning into the Can platform.”
“A symbol of optimism fit for the future and one that represents the work we’ve done to be better, the work we still have to do, and the brighter future we are committed to helping Australia achieve.”
LOGO RELEASE
12 October 2020
PREVIOUS LOGOS
This famous “diamond” logo is shaped after a “truly Australian identity” – the stars of the constellation Crux (Southern Cross). The yellow portion linked the five points between each star with the black completing the diamond shape. Unveiling the new logo 30 years ago, the bank described it as “bold, strong, modern and progressive.”
