State Library of Western Australia (SLWA)

State Library of Western Australia (SLWA)

Government of Western Australia

Block Branding

“Every visitor to the State Library of Western Australia shares a common trait: a sense of curiosity. Our new brand identity is inspired by the individual journeys of discovery people took in the Library. The journey line represents how one story, one question, one thought, one spark, can set in motion a lifelong love of learning, inspiration and discovery. After all, amazing things happen when we follow what makes us wonder.”

“Where will the State Library take you?”

State Library of Western Australia Brand System

03 October 2023


Where are the books?

The earlier logo featured a stack of books that looked like a map of Western Australia. The new logo is very abstract — but it can be argued that it shows the spines of books or the planar view of book shelves and aisles between them. It can also be argued that our modern day libraries are mere internet cafes and provider of free eBooks online. So, a ‘physical book’ imagery might be irrelevant on the logo of SLWA!

Where is the Western Australia connection?

Many entities of Western Australia use the WA map on their logo, to show their roots.

Western Australia Map Logos

Here are some of the logos arranged from the most abstract to the least abstract.

From Synergy Website
Buy West Eat Best
Jobs & Skills WA

The new logo spells out “Western Australia” on the left-aligned-two-tier-logo version and says “WA” on the center-aligned-three-tier-logo version. That should be enough to show the WA connection.

A Journey of Discovery

The new logo shows a journey inspired by the library. It is a trail across a space. The library inspires ideas that lead people out of the building, and makes them more knowledgeable in the process.

Classic Soulful logo Vs. Modern Minimalist Logo

It has been written by many people, many times that the new brand identities are becoming uniform — because most of the rebranded logos employ monochrome colors, sans-serif typefaces, all caps logotype and straight-lined polygons.

VelvetShark: “Why do so many brands change their logos and look like everyone else?”
Click on the image for a larger preview.

I’m not a big fan of this SLWA logo rebranding yet; but apparently Block Branding, who did the redesign, has followed the latest branding trend and very good reasons for the new SLWA identity!

Some WA Typographic Logos

 Art Gallery WA
WA Museum Boola Bardip
City of Perth Library (Photo of the bookmarks from the library)
The Museum of Perth
The State Buildings

Relevant Links

  1. SLWA: New Brand Identity
  2. SLWA Instagram post on the rebranding
  3. SLWA X post on the rebranding
  4. Campaign Brief: Block’s rebrand of the State Library of WA celebrates individual journeys of discovery
  5. Reddit r/Perth discussion on SLWA rebranding