Cricket World Cup 2011


Brand: Cricket World Cup 2011

Owned by: International Cricket Council

Design: Witekite, Australia.

Design brief: ‘The crowd is a part of the action, hands up and cheering and shouting for their heroes. The circular shape makes a cricket ball hurtling down the pitch, seam up. Different player silhouettes and the crowd form a pattern around the pitch.

The green seam indicates the one day ball and the green of the pitch and ground. The players and crowd surround this with motion and activity. The colours and ?gures on each side of the ball represent the Event Host Nations (Bangladesh, India, Sri Lanka) coming together along with the world of cricket.

The colour and movement creates a festival of players and fans coming together from around the world to celebrate cricket in the Event Host Nations.’

Logo release: July, 2009

Logo Elements (Click on the image to enlarge)

Logo logic ICC CWC 2011

I liked the logo very much. It reminded me of the collage-style evident in the Unilever logo.


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I would like to thank my friend Sharath Kumar for sending me the details of ICC CWC 2011 logo.

Relevant links:

  1. ICC Cricket World Cup 2011: Event Identity Guidelines
  2. ICC Cricket World Cup Logo Evolution: 1992 – 2011!