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Sony Ericsson

Sony Ericsson

Brand: Sony Ericsson

Owned by: Joint venture of Sony Corporation and Telefonaktiebolaget LM Ericsson.

Design: Takuya Kawagoi, Sony Ericsson Art Director.

Design brief: ‘The logo is both futuristic and organic, designed to invoke the concepts of flexibility and fluidity.’

Logo release: October, 2001

Relevant links:

  1. Sony Ericsson: At the Forefront of Mobile Communication
  2. Sony Ericsson logo meaning

By Anas KA

Designpreneur, UX Strategist, Design Blogger and Product Designer who is passionate in mentoring design teams. Writes at 'kikkidu.com,' 'UXpuli.com' and more...

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