Sony Ericsson

BRAND
Sony Ericsson

OWNED BY
Joint venture of Sony Corporation and Telefonaktiebolaget LM Ericsson.

LOGO DESIGNER
Takuya Kawagoi, Sony Ericsson Art Director.

OFFICIAL DESIGN BRIEF
‘The logo is both futuristic and organic, designed to invoke the concepts of flexibility and fluidity.’

LOGO RELEASE
October, 2001

Relevant Links

1. Sony Ericsson logo meaning by Kanak2riang/Rukaida at DeviantArt
2. DigitalJournal: Sony Ericsson: At the Forefront of Mobile Communication