Brand: Tata DOCOMO

Owned by: Tata Teleservices Limited and NTT DOCOMO

Design: Wolff Olins

Design brief: ‘The brand idea ‘DO’ meant it promised to be pioneering and unconventional, in turn inspiring and activating customers to do new, different and better. The brand captures the spirit of new India, shaping destiny not accepting it. This is wrapped with an unconventional visual identity that stands out in clutterland.’

Logo release: August, 2009

Owners’ Logos:

tata logo
ntt docomo logo

Do the new dew

do the new dew

Tata DOCOMO was launched with the tagline ‘Do the new.’ ‘Do the Dew’ is a famous tagline by Mountain Dew.

Different Flavors

The logo of Tata DOCOMO has other color variations.

tata docomo logo
tata docomo logo

Relevant links:

  1. Tata DOCOMO Case Study – Wolff Olins
  2. New India Cellular Provider Goes Geometric