Brand: Tata DOCOMO
Design: Wolff Olins
Design brief: ‘The brand idea ‘DO’ meant it promised to be pioneering and unconventional, in turn inspiring and activating customers to do new, different and better. The brand captures the spirit of new India, shaping destiny not accepting it. This is wrapped with an unconventional visual identity that stands out in clutterland.’
Logo release: August, 2009
Do the new dew
Tata DOCOMO was launched with the tagline ‘Do the new.’ ‘Do the Dew’ is a famous tagline by Mountain Dew.
The logo of Tata DOCOMO has other color variations.