Brand: Tata

Owned by: Tata Sons Ltd

Design: Wolff Olins

Design brief: ‘Reshape Tata from a heavy industrial conglomerate into a modern, knowledge-based business. The new symbol for the group – a T and A that represent precision and the future, which could also be seen as a fountain of knowledge.’

Logo release: February, 1999

Previous Logo:

tata old logo

Relevant links:

  1. Wolff Olins: Tata Case Study (Archived)
  2. Wolff Olins: Tata Case Study
  3. Ad Gallery – Tata Group