Tata

BRAND
Tata

OWNED BY
Tata Sons Ltd

LOGO DESIGN
Wolff Olins

OFFICIAL DESIGN BRIEF
‘Reshape Tata from a heavy industrial conglomerate into a modern, knowledge-based business. The new symbol for the group – a T and A that represent precision and the future, which could also be seen as a fountain of knowledge.’

LOGO RELEASE
February, 1999

PREVIOUS LOGOS

Relevant links

1. Wolff Olins: Tata Case Study
2. Wolff Olins: Tata Case Study (Archived)
3. Ad Gallery – Tata Group: From Jazz to Swadeshi Soaps