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Logo and Logotype U

Universal Pictures

BRAND
Universal Pictures

OWNED BY
Comcast | NBC Universal

LOGO DESIGNER
Weta Digital

Click here to download a high resolution logo.

DESIGN BRIEF
The new animated logo design captures Universal’s vision for a contemporary logo that stayed true to the company’s legacy identity of a “global vision.” The visual dynamic of the new logo was inspired by satellite imagery that illustrated a view of the world on a clear night from space. Rather than focusing on the continents and physical boundaries that separate people, the new view is highlighted with tiny points of bright lights that pop across the globe symbolising the thousands of communities brought together by their shared love of film.

LOGO RELEASE
Static: 10 January 2012
Animated: 01 March 2012

PREVIOUS LOGOS

Universal Logo over 100 years: screen-grabs from intro animation videos

Relevant Links

  1. History: 100 Years of Logos: Universal Pictures
  2. FaceBook post by Weta Workshop on the logo animation by Weta Digital
  3. Closing Logos: Universal Studios
  4. PRnewsWire: Universal Pictures Animated Logo
  5. PRnewsWire: Universal Pictures 100 Years

By Anas KA

Designpreneur, UX Strategist, Design Blogger and Product Designer who is passionate in mentoring design teams. Writes at 'kikkidu.com,' 'UXpuli.com' and more...

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