Micromax

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DESIGN BRIEF
The new brand philosophy ‘Nuts: Guts: Glory’ is a re-articulation of Micromax’s DNA that underscores its pioneering status as company that has challenged accepted notions and brought market leading innovations to connect millions of Indians. The new brand identity presents Micromax 3.0 as a company that is bolder, modern, agile and armed with a winning attitude to take on the global smart devices market. The new logo is an evolution from the existing Micromax punch but a much more modernized version keeping in mind the global design language that appeals to the youth across the globe.

LOGO RELEASE
13 April 2016

PREVIOUS LOGOS

Read about this ‘Hand clenching a Mobile Phone’ logo of 2012 here.

A punch in the face!

Whenever I see the Micromax logo, I’m reminded of our beloved Superman flying ‘up, up and away!’ Micromax is indeed a Superman among the rival mobile phone manufacturers as revealed by their sales numbers.

Micromax indeed delivered ‘the Matrix punch‘ in the face of many established companies by beating them in their own game. No wonder, their logo also depicts a clenched fist. The rebranding dropped the mobile phone from the clenched fist and conveys brand philosophy ‘Nuts: Guts: Glory.’