Brand: Ubuntu

Owned by: Canonical Ltd.

Design: Ubuntu Art community

Design brief: ‘Precision, reliability, collaboration, freedom. The new style in Ubuntu is inspired by the idea of “Light”. Visually, light is beautiful, light is ethereal, light brings clarity and comfort.’

Logo release: April, 2010

Previous Logo:

ubuntu old logo

The significance of the ‘circle of friends’ is reduced in the new ‘light’ theme. Ubuntu website says that “From 2004-2010, the theme in Ubuntu was “Human”. Our tagline was “Linux for Human Beings” and we used a palette reflective of the full range of humanity. Our focus as a project was bringing Linux from the data center into the lives of our friends and global family.”

Relevant links:

  1. A Fresh Look for Ubuntu
  2. Further Brand Images
  3. Ubuntu Brand Guidelines