Brand: Brand Australia
Owned by: Australian Government
Design: Re at M&C Saatchi
Design brief: ‘The logo is a representation of Australia symbolising our growth and expansion. It embraces the best of who we are and speaks to the future-focused nature of our endeavours and our outward looking approach to global affairs. Many people look at it and see an outline of Australia. Some see arrows. Others will see a variety of symbols. It is the inherent simplicity of the logo that allows people to create their own perspective on Australia. The interpretations are unlimited.’
Logo release: May, 2010
The Kangaroo is still around. The old Kangaroo logo is now used by Tourism Australia.
Tourism Logos as of 2011