MindTree 1999


Brand: MindTree

Owned by: MindTree Ltd.

Design: Chetan K.S. and Ray+Keshavan | The Brand Union

Design brief: ‘The logo demonstrates the organization’s DNA – Imagination, Action and Joy. The upward blue stroke signifies limitless Imagination. The red background symbolises Action, while the yellow dots are the bubbles of Joy.’

Logo release: August, 1999

Simple logo. In my opinion, the blue and red colors do not mix well.

Relevant link:

  1. India Today: Spastics Society of Karnataka designs logo for IT consultancy firm Mind Tree