Logo and Logotype V



Brand: Videocon

Owned by: Videocon Group

Design: Interbrand

Design brief: ‘An identity that is fresh, dynamic, and has been provided a life of its own.’

Logo release: July, 2009

Previous Logos:

Videocon old logo

Videocon old logo

Relevant link:

  1. Videocon: Change is on-air

By Anas KA

Designpreneur, UX Strategist, Design Blogger and Product Designer who is passionate in mentoring design teams. Writes at ',' '' and more...

2 replies on “Videocon”

The new ‘V’ is composed of two animated green, lava-like shapes called Chouw and Mouw, both of which have distinct identities. The bigger one, Chouw, is slow but earnest; strong and silent; he is patient, good natured, kind, and maybe a little romantic too. The smaller one, Mouw, is quick witted, energetic bordering on restless, curious, and funny.

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