CG Global (formerly: Crompton Greaves)
OFFICIAL DESIGN BRIEF
The new logo signify the company’s traits: passionate, responsive, down-to-earth and trustworthy. An ideantity that graphically exhibited ‘relationship.’ It became the centre of ‘One brand, one quality, one price’ globally.
I took the very old Crompton Greaves logo — in the shape of a hand — from a fan regulator in my home. I was not able to get this logo from the internet.